Image, Reputation Management and Lobbying
Code: 57248
ECTS: 4.0
Lecturers in charge: prof. dr. sc. Danijel Labaš
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Practicum 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
To provide students with an insight into key elements of organization identity that affect image creation, the basics of lobbying and key characteristics of a lobbyist, as well as positioning of organizations on the market. To teach students how to apply the tools of public relations that are used during the process of creating identity and organizational culture, which affect the reputation of an organization. Familiarize them with the basic tools in the work of a lobbyist, which are used in the public relations practice. Familiarize them with the basic theories of identity and image, as well as the practical skills needed to work in public relations.
Literature:
  1. Cornelissen, J.; Corporate Communications Theory and Practice (str. 56-91.); London: Sage Publications (2004)
  2. Tench, R.; Yeomans, L. (eds); Exploring Public Relations (str. 208-233.; 250-265.; 343-346.; 446-463.); Harlow: Pearson Ed (2006)
  3. Theaker, A.; Priručnik za odnose s javnošću (str. 115-154-); Zagreb: Print (2007)
  4. Wilcox, D. L., Ault P. H, Agee W. K.; Public Relations Strategies and Tactics; Longman (1999)
  5. Babić, M.; Korporativni imidž; Zagreb, Adamić (2004)
2. semester
KOM-dipl (4396): OJ: Specijalistička radna grupa 3. - Mandatory studij - Communication Sciences
Consultations schedule:
  • prof. dr. sc. Danijel Labaš :

    Wednesday 12 to 13 pm (previous agreement on e-mail).
    Thursday (previous agreement on e-mail).

    Location: 203
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