Introduction to Public Relations
Code: 28500
ECTS: 5.0
Lecturers in charge: pred. Ivana Jeleč
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Warning: This course is not active in this academical year
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The aim of the course is to familiarize the students with the basic concepts of public relations and explain key concepts, processes, theoretical approaches and models of communication. The students will learn the importance of planning and management in public relations, the characteristics of media relations and the use of various techniques in PR. The participants will be introduced to the PR areas of practice in the public, political, non-governmental and non-profit sector, as well as in the for-profit sector, particularly in corporate communication. In addition to internal communication, the course will cover crisis communication, as well as ethical and legal standards in public relations.
Literature:
  1. BROOM, Glen M. (2010): Cutlip + Center s učinkoviti odnosi s javnošću, MATE, Zagreb, (3. dio: poglavlja 11 - 14., 266-376.);
  2. MILAS, Zdeslav (2011): Uvod u korporativnu komunikaciju. Teorijski pristupi i organizacijski modeli, Novelti Millenium, Zagreb (poglavlje 3, 4 i 6, 57-72. i 95-104.);
  3. SOMMERVILLE, Ian (2007): "Poslovna etika, odnosi s javnošću i korporativna društvena odgovornost", u: THEAKER, Alison (ur.): Priručnik za odnose s javnošću, HUOJ, Zagreb, 155-170.;
  4. TOMIĆ, Zoran (2008): Odnosi s javnošću - teorija i praksa, Synopsis, Zagreb/Sarajevo (ključna knjiga, sva poglavlja osim Proces upravljanja i osobnog PR-a);
3. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences

4. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences

5. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences

6. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
Consultations schedule:
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Hrvatski studiji Sveučilišta u Zagrebu pokrenuti su i ustrojeni 16. studenoga 1992., isprva samo kao dvosemestralni Sveučilišni komparativni studij hrvatske filozofije i društva. Taj je program potom preoblikovan u program redovitog četverogodišnjeg studija.

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