New Media and Digital Marketing
Code: 130706
ECTS: 5.0
Lecturers in charge: v. pred. mr. sc. Zdeslav Milas
Take exam: Studomat
English level:

1,1,0

In agreement with the students enrolled in the course, the lecturer will provide as many teaching elements in English as possible, or in both English and Croatian for mixed groups (i.e., bilingual teaching materials and bilingual exams). Level 2 also includes additional individual consultations with foreign students (as in Level 1) for the teaching elements which will be held in Croatian.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The goal of the programme is to explain to the students the basic laws of growth and development of digital media and marketing, and how they are interwoven with sociologic and business phenomena that they face every day. Through lectures and exercises, the students will learn basic concepts related to digital marketing, business strategy and marketing in digital media and learn basic business terminology.
Literature:
  1. Chris Anderson; Dugi rep; Zagreb: Naklada Jesenski i Turk (2008)
  2. W. Chan Kim Renee Mauborgne; Strategija plavog oceana; Zagreb: Masmedia, Poslovni dnevnik (2007)
  3. Gary Vaynerchuk; Ekonomija zahvalnosti; Zagreb: Znanje (2011)
1. semester Not active
KOM-dipl (4397): Izborni kolegiji - Mandatory studij - Communication Sciences

2. semester
KOM-dipl (4397): Izborni kolegiji - Mandatory studij - Communication Sciences

3. semester Not active
KOM-dipl (4397): Izborni kolegiji - Mandatory studij - Communication Sciences
Consultations schedule:
News

Informations

Hrvatski studiji Sveučilišta u Zagrebu pokrenuti su i ustrojeni 16. studenoga 1992., isprva samo kao dvosemestralni Sveučilišni komparativni studij hrvatske filozofije i društva. Taj je program potom preoblikovan u program redovitog četverogodišnjeg studija.

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