Psychology of Marketing
Code: 53795
ECTS: 3.0
Lecturers in charge: prof. dr. sc. Goran Milas
Take exam: Studomat
English level:

0,0,0

The lecturer is not able to offer courses in English at this time.
Load:

1. komponenta

Lecture typeTotal
Lectures 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The main objectives of the course is to introduce students to the basics of marketing and psychology as well as the place and role of psychologists in the field of marketing.
The students shall learn the basics of marketing and the ways in which psychologists can help in explaining consumer behavior and improving marketing activities.
Literature:
  1. Milas, G. (2007). Psihologija marketinga. Zagreb: Target.;
1. semester Not active
PSI-dipl (4388): Izborni kolegiji - Mandatory studij - Psychology

2. semester
PSI-dipl (4388): Izborni kolegiji - Mandatory studij - Psychology

3. semester Not active
PSI-dipl (4388): Izborni kolegiji - Mandatory studij - Psychology
Consultations schedule:
News

Informations

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