Semiotics in Mass Communication
Code: 86092
ECTS: 4.0
Lecturers in charge: prof. dr. sc. Danijel Labaš
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Lectures 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The main objective of this course is to provide insight into the basic knowledge of semiotics, with special reference to its interdisciplinary nature, understanding it as a point of blending of life sciences and the science of signs (T. Sebeok). The specific objective of the course is to prepare students to understand semiotics as a science, general semiosis and communication systems, as is reflected in the broad range - from everyday communication over a public (and mass) communication to the aesthetic structure of language, image and sound signals - in order to evolve a character into a sign and recognize opportunities of semiotic interpretation of texts of all kinds of media (print media in general, front pages, promotions, photos, music, film).
Literature:
  1. BARTHES, R., Mitologije, Pelago, Zagreb 2009;
  2. JOHANSEN, J. D. LARSEN, S. E., Uvod u semiotiku, Croatialiber, Zagreb 2000;
  3. NOTH, W., Priručnik semiotike, Ceres, Zagreb 2004, (59-130; 467-511);
  4. LABAŠ, D., - MIHOVILOVIĆ, M., Masovni mediji i semiotika popularne kulture, Kroatologija, 2 (2011)1, 95-122;
Prerequisit for:
Enrollment :
Passed : Introduction to Communication Sciences
Attended : Originators of Communication Sciences and Their Works
3. semester
Mandatory course - Mandatory studij - Communication Sciences
Mandatory course - Mandatory studij - Communication Sciences
Consultations schedule:
  • prof. dr. sc. Danijel Labaš :

    Wednesday 12:00-12.45 (previous agreement on e-mail) 
    Thursday (previous agreement on e-mail)

    Location:
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Hrvatski studiji Sveučilišta u Zagrebu pokrenuti su i ustrojeni 16. studenoga 1992., isprva samo kao dvosemestralni Sveučilišni komparativni studij hrvatske filozofije i društva. Taj je program potom preoblikovan u program redovitog četverogodišnjeg studija.

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