1. komponenta

Vrsta nastave	Ukupno
Vježbe u praktikumu	30

* Opterećenje je izraženo u školskim satima (1 školski sat = 45 minuta)

Strategic Thinking in Public Relations provides essential insight into key strategic elements of managing projects and issues in organizations. Encompassing knowledge from organizational analysis and development, corporate culture, leadership, project management and sustainability it enables students to master techniques and tools of business planning. In practical parts, students exercise solving strategic issues and challenges of communications practice. The course provides essentials of management and organizational theories, stakeholder engagement and analytical methods that can be used in practical challenges.

1. differentiate, correctly apply and use techniques and tools of strategic thinking, planning and management
2. accurately analyze organizational conditions, its context, stakeholders and diagnose organizational issues and challenges
3. practically apply tools and techniques of organizational analysis, decision-making processes and creative solutions
4. confidently, professionally and independently participate in designing parts of organizational business plans

1. Organizational Behavior, 15th edition, Parts of selected chapters and content relevant for strategic thinking / planning. This book is considered to be the most useful all-encompassing source for graduate students in HR, organizational development, management and leadership, Robbins, S.P., Judge, T.A., Pearson, 2013.
2. Strategic Management, Comprises relevant theories and strategic management topics., Ritson, N., Ventus Publishing, 2011.

KOM-dipl (5042): ODNOSI S JAVNOŠĆU - Redovni studij - Komunikologija

KOM-dipl (5042): ODNOSI S JAVNOŠĆU - Redovni studij - Komunikologija

KOM-dipl (5042): ODNOSI S JAVNOŠĆU - Redovni studij - Komunikologija