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University of Zagreb

University Department of Croatian Studies

Sveučilište u Zagrebu - Hrvatski studiji

Public Relations Techniques
Public Relations Techniques
Code: 117214
ECTS: 5.0
Lecturers in charge: doc. dr. sc. Jelena Jurišić
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Warning: This course is not active in this academical year
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Teach the students the techniques of public relations, practical skills and abilities in public relations. Allow them to practically employ communication and organizational skills in the application of the techniques and tools of public relations.
Literature:
  1. Tomić. Zoran: Odnosi s javnošću- teorija i praksa, Synopsis, Zagreb - Sarajevo, 2008. (odabrana poglavlja);
  2. Lester R. Potter: Komunikacijski plan - srž strateških komunikacija, HUOJ, Zagreb, 2009. (odabrana poglavlja);
  3. Cultip, Scott, Center, Allan, Broom: Odnosi s javnošću, MATE, Zagreb, 2003.;
  4. Tench, Ralph; Yeomans, Liz: Otkrivanje odnosa s javnošću, HUOJ, Zagreb, 2009. (odabrana poglavlja);
  5. Gregory, Anne: Planiranje i upravljanje kampanjama, HUOJ, Zagreb, 2006. (odabrana poglavlja);
Prerequisit for:
Enrollment :
Passed : Introduction to Public Relations
3. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences

4. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences

5. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences

6. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
KOM (5033): ODNOSI S JAVNOŠĆU - Mandatory studij - Communication Sciences
Consultations schedule:
  • doc. dr. sc. Jelena Jurišić :


    Thursdays, from 12:45 PM to 1:45 PM, 
            with prior agreement by e-mail.

    Location:
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Hrvatski studiji Sveučilišta u Zagrebu pokrenuti su i ustrojeni 16. studenoga 1992., isprva samo kao dvosemestralni Sveučilišni komparativni studij hrvatske filozofije i društva. Taj je program potom preoblikovan u program redovitog četverogodišnjeg studija.

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